Facebook is working to develop a stand-alone music video app to compete with TikTok, the karaoke app in earlier times known as Musical.ly.
Many people aren’t interesting on camera, especially the awkward teens. But with a good soundtrack, a crazy looking selfie video can make them look epic, or at least attractive enough to watch. This Lasso app is designed to battle TikTok, which was formerly known as Musical.ly before it got sold to China-based ByteDance for a reported $800 million in 2017.
However, Facebook already tried and failed to win back the youth with standalone apps like Slingshot, Bolt, Poke, Flash, and some additional variations added on Snapchat, But with having US giants like YouTube and Snap not focusing on building suitable tools for video music creation, Facebook has a shot to challenge TikTok.
Now, Facebook is trying to win over teens with the aim of launching Lasso, an app where people can record their dancing and lip-syncing music videos just like TikTok.
Lasso is being expected to be the standalone app version of Lip Sync Live. With licensing deals available with all of the major labels, though, Facebook would have longer songs time limit that are undoubtedly longer than TikTok’s 15-second limit.
Joe Martin is a Microsoft Office expert and her been working in the technical industry since 2002. As a technical expert, Joe Martin has written technical blogs, manuals, white papers, and reviews for many websites such as office.com/setup.